.jpeg)
The media landscape has changed and the way consumers interact with media has changed along with it. Traditional media - television, radio, magazines and newspapers - no longer has the impact it once had, and as a result, the new media has become the the battleground for hearts, minds and wallets.
Podcasting has quickly become the fastest growing form of media in the world, with both audience and revenue projected to nearly double in Australia by 2022, making podcasting one of the most accessible and influential forms of entertainment and advertising around.
Podcasting has quickly become the fastest growing form of media in the world, with both audience and revenue projected to nearly double in Australia by 2022, making podcasting one of the most accessible and influential forms of entertainment and advertising around.
KEY DEMOGRAPHICS
All statistics drawn from Edison Research The Infinite Dial 2017
LISTENER GENDER
54% of the listeners identify as male and 46% as female offering near demographic parity.
AGE GROUPS
AUstyralian podcast listeners cover a wide spectrum, with 34% between 12 and 24, 34% between 25 and 54 and 18% over 55.
.png)
NUMBER OF PODCASTS LISTENED TO
Podcast listeners are not only loyal, they are voracious, with the vast majority (65%) listening to three or more podcasts a week.
SOCIAL MEDIA SAVVY
Australian podcast listeners are active on social media and likely to interact with brands online. 69% of podcast listeners follow advertised brands or companies on social media.